With just 50 characters to work with, you can actually pack a punch with your email subject line. When it’s your goal to get your insurance sales leads to open your email, you have to tailor your subject line very well in order to accomplish that. There are three main things that you have to remember when constructing subject lines for your marketing emails. These are to keep it short and sweet, introduce yourself and avoid things that can make you look like a spammer.
Even if the subject line provides for many more characters, with spaces included, limit yourself to 50. If you exceed that, your health insurance leads wouldn’t get to read the whole subject line and its click to the trash for your email. If you can limit yourself to use only 35 characters, that would be the best move. You have to get your prospects’ attentions with your subject line and you can only do that when they can read everything at first glance.
You also need to introduce yourself on your subject line. When you do that on the subject line, people will be more likely to open your emails. They know exactly who the email message came from and it would signal to them that it’s fair enough to open your email. You can put your company name in brackets so that it’s easy for your email recipients to see who the email is from. With your name on the subject line, your open rates can be significantly increased.
To avoid making your email look like spam, there are three things you should keep away from. You shouldn’t use all caps on your subject line. You shouldn’t overuse punctuation marks like exclamation points. Lastly, you shouldn’t use sensational words like save now, free or limited time only.
When you follow these tips to keep your email away from being tagged as spam, you’ll have many more of your email messages opened by your health insurance leads. Take these subject line tips to heart and double your opening rates.
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